Tox is a web developer and fashion designer based out of LA, California, merging his tech skills and taste to create a streetwear brand that favors colorful graphics and fantastical themes. A Georgia native, Tox, currently resides in Downtown Los Angeles, the base for his two startups - his clothing brand Cerberus USA and his VR web company YC Creative Solutions, which creates Web-VR experiences for brands and music artists. Whether through his clothing or web designs, Tox offers not just a product, but a vibrant visual experience.
Rob Sauerwein: Why did you start Cerberus USA?
Tox: I've wanted to own my own brand before it really became the "cool" thing to do, and really just wanted an avenue to be creative and make a living in. Cerberus USA is a personal project for me that allows me to really use my imagination. The brand is driven on themes of retro-futurism, tech, anime, and fantasy. And for the most part I just create what I like.
What drove you to go with an underground look, with the vests and gnarly teeth as your main logo?
The underground look really came from the environment I’m from. I’m from Atlanta, Georgia and I just felt that the logo really encapsulated the music and culture. The logo had to be undeniably hard. The same very thing inspired the vest pieces I made.
You have an assortment of shirts, hoodies, and pants. Have you ever wanted to venture into Cerberus shoes or jewelry?
I’m very picky about footwear, so I’m not planning to attempt Cerberus USA sneakers for a while. Jewelry and electronics are something definitely in mind for the near future. I feel that there’s not enough men’s earrings specifically, and companies don’t make electronic products cool enough to me.
What are your main motivations for being a creative?
A love for creativity.
I can never work a regular job.
Being paid for my skill-set directly (no middleman).
Making money/a career from unique and unseen artistic ideas.
Inspiring others to continually develop their skills, and push forward to greatness.
What types of people best connect with your artistic vision?
Simply, people looking to be inspired. A lot of people do things strictly for money, but not many do anything to be an inspiration. I prefer both.
What are some other interests of yours outside of streetwear?
Outside of streetwear, I manage YC Creative Solutions, a virtual reality digital company that creates web-based virtual reality experiences and shops for brands, artists, and businesses. We recently finished a web-based virtual reality experience for XXXTENTACION.
The Cerberus USA web-store is actually managed by YC; as to why it looks the way it does.
Any upcoming collections or digital experiences?
I had a collaboration collection with F.E.M (Females Evolving Mankind) that dropped this past holiday season. But, this year, we're also kicking things off with two collaborations with fashion brands that have a unique fashion perspective that we’re keeping under wraps as of right now - more information to come. Our fanbase can also expect a YUGENCREATIONS mobile application to drop soon as it’s still under development for relaunch.
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A young fashion writer from St.Louis, Missouri. Follow me on Twitter @robtheslumpgod