Neutral colors compliment the minimalistic aesthetic of streetwear brand, Given Orders. Based in London, UK, Geo, the fashion designer behind the brand, has a great eye for creating a fashionable look by fusing collage artwork, social issues, and comfortable fabrics. Given Orders has risen in popularity both at home and abroad with its wearers seen against urban settings and natural landscapes.
Jonathan Mckinnon: Why the name Given Orders?
Geo: My brand is a statement. I never took orders from my parents and teachers growing up. I basically did anything I wanted, and lucky enough everything fell into place, so I called my brand Given Orders - cause I never took them.
Given Orders has a minimalistic aesthetic. Are there any defining characteristics of the brand?
Other unique characteristics will be highlighted this year.
What is your design process from start to finish?
It starts with my thoughts and rough sketches that I upload to photoshop/ illustrator. Colors and fabrics that fit within my vision are then chosen for a sample. Once the sample is produced and fits great, it's then ready to be worn/ sold.
Where did the inspiration come from for Given Orders August 2015 "Smoking Kills Hoodie?"
Given Orders "Smoking Kills Hoodie" was created to express the judgmental view on people who smoke. I feel there's more serious shit going on in the world than what or why someone smokes.
Do you plan on releasing the caps from "The Element Capsule" collection?
Nah, I never took my brand seriously back then, and it was just another idea I had in mind. I may create some caps in the near future though.
Describe your experience on collaborating with collage artist Jesse Draxler for Given Orders April 2016 "G-O Shell Jacket."
No lie, Jesse Draxler is one of my collage artists. I came across his artwork on Instagram and asked to collaborate by applying one of his large-scale collages' to a piece of my own. Kindly enough, he was cool with it, but yeah his artwork is crazy and you should definitely check it out.
What elements of UK streetwear can be seen in your brand?
I don't really think of it that way. I guess it's more of a versatile brand that anyone can wear no matter their status. If you like the look of Given Orders, then wear it because it was made for the fashion-forward.
What can we expect from your anticipated 2017 collection?
I'm working on a few pieces right now as a part of a small collection with Daniel Fabara who is also apart of G-O. You can expect to see a real change and feel to the brand, but the release date is to be determined.
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An explorer of men's fashion with inquisitive eyes, born and raised in Lakeview, Long Island. My inspiration comes from nature, city streets and the world wide web.
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