Pharrell Williams has announced that Jaden Smith will be the newest addition to the G-Star family. Jaden Smith comes at a pivotal time for the brand during its preparation for more sustainable denim this upcoming Fall 2018.
Jaden Smith expressed that G-Star's eco-friendly initiative aligned perfectly with his vision of using green methods to source, deliver and consume every day products through his co-founded business, JUST Water, which he established with his business partner/father Will Smith.
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