Jaden Smith is now apart of G-Star.

Jaden Smith is now apart of G-Star.
Jaden Smith (Left) & Pharrell Williams (Right)

Jaden Smith (Left) & Pharrell Williams (Right)

Pharrell Williams has announced that Jaden Smith will be the newest addition to the G-Star family. Jaden Smith comes at a pivotal time for the brand during its preparation for more sustainable denim this upcoming Fall 2018.

These guys are at the forefront of denim manufacturing, in the world, and are creating and designing denim with a circular economy and sustainability in mind. That’s why I’m really proud of the collection we’re working on together.
— Jaden Smith

Jaden Smith expressed that G-Star's eco-friendly initiative aligned perfectly with his vision of using green methods to source, deliver and consume every day products through his co-founded business, JUST Water, which he established with his business partner/father Will Smith.

Jaden is a creator, an artist and an inspiration for the next generation who want to have a positive impact on the world around them. He inspires us to keep challenging the conventions of sustainable innovation in the denim industry and we are honored to have him as a part of the G-Star Family.
— G-Star CMO Thecla Schaeffer

Jaden Smith is no stranger to both fashion and music, so one can only imagine what is to come of this interesting collaboration. Fingers crossed at the moment, there's no word yet on what is to be expected.

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