Streetwear brand — Pas Une Marque, French for not a brand/ not a mark, is a sight to see. Creative Director and Founder Sean Coutts hailing from London, United Kingdom, embraces globalization within his contemporary pieces through a lifetime exposure to diverse cultures from living in three different countries. Dive in, headfirst, body now fully immersed in Pas Une Marque, a streetwear brand for the modern man.
Jonathan Mckinnon: Describe your start in fashion design.
Sean Coutts: I was inspired to start Pas Une Marque after moving to London and learning about streetwear. I observed the influential nature of streetwear culture and with time, understood the drives of consumers. Many were attracted to a brand by its popularity rather than the quality, design and meaning in its pieces. Pas Une Marque tries to bridge the gap between designs, meaning and quality whilst incorporating a simple and elegant aesthetic that makes a statement.
Expound the Pas Une Marque experience.
Pas Une Marque is more than just an experience; it is a movement. The name in itself – French for not a brand / not a mark – portrays an insightful message towards today’s youth. It’s not only a form of critique, attached to the message comes a very high quality clothing line produced with the world’s best materials. Pas Une Marque, helps express a voice through fashion, a voice that can be heard. Pas Une Marque is unique, insightful and the future.
Where does your artistic influence come from when designing this season's line, and when is the expected release date?
Many influences come from Paris – both from streetwear and high-end fashion trends which together are combined in designing this season’s line. The release date is still to come.
Does this season's line have an underlying message behind it?
This season’s line embraces simplicity while not forfeiting quality and it sets the tone for what’s to come. The overarching message is essentially found in the name, which will pop up in some of the designs. Pas Une Marque is mysterious for those not fluent in French, and that discovery, the discovery of the translation, whether being from The United States, United Kingdom, Peru, or elsewhere in the world is in itself the true message for our customers.
Pas Une Marque is curated in Paris, crafted in Peru, and based in London. How do you handle the workload of crafting a fashion brand through three cities, and still produce a high quality garment?
I’m based in London, and here is where I think about the design(s) and manage the creative aspect of the brand, I draw many of my inspirations from Paris, but the real magic happens in Peru were designs and inspirations come together to create the final product. The fact that Pas Une Marque is ‘spread out’ in three places implies that planning has to be well sought out. Such planning makes it easier to have less mistakes in the production phase and helps in maintaining high standards on every single piece.
In your opinion, which city has the best style: Paris, Peru or London?
Paris, Peru and London, each have their own unique style which has been developed throughout history. In my opinion, it is impossible to distinguish places that have better or worst styles. Each style belongs to each location for a reason.
Does Pas Une Marque reflect your personal fashion taste?
Pas Une Marque not only reflects my personal fashion taste, but it combines two of my favorite types of fashion: high-end and streetwear. My style on a daily basis involves certain aspects of streetwear and high-end fashion. Together, they complement each other and its hard sometimes to find a brand in the middle.
What is your favorite part of being a fashion designer?
My favorite part about being a designer is using my experiences, tastes and preferences to create pieces that many people can relate to and enjoy.
When is the expected website launch date, and what products/ content will be available?
The website launch date has not been determined but it will contain our signature pieces as well as our limited edition line.
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An explorer of men's fashion with inquisitive eyes, born and raised in Lakeview, Long Island. My inspiration comes from nature, city streets and the world wide web.
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