Renowned LA is a streetwear brand founded in 2011 by fashion designer John Dean. The brand, based in Los Angeles, blends Southern California street style with high-end fabrics and silhouettes.
Jonathan Mckinnon: Detail the prevailing events and attitudes of Ohio during 2011 that influenced the creation of Renowned, and how it has evolved into Renowned LA once moving to Los Angeles.
John Dean: I was a high-school student when I started Renowned. To be honest, instead of focusing on getting good grades, I was more into wearing the latest designer labels and standing out. One day I decided to stop wearing designer labels, and began designing my own brand by the name of Renowned which evolved into Renowned LA upon moving to Los Angeles, CA.
Renowned LA has two creative directors, John Dean and Duje Stojak. How are collection concepts derived and fine-tuned before they reach the showroom floor.
Each collection starts with a general mood or word that describes our current attitudes. For instance, our upcoming fall collection is named 'Shadows', highlighting the unrecognized talent of people. We take a concept like that and create a mood board of ideas relative to the concept such designs, color palettes, fabrics, and more leading to the creation of the collection.
Renowned LA's popularity spans from the US to South Korea. What separates the latest 'Trapped in Paradise' SS18 collection from previous collections?
The quality of this collection is far more superior than our previous collections. We combine street sensibilities with pop colors to create a 'high-end' streetwear feel at an obtainable price-point.
Renowned LA states the 'Trapped in Paradise' SS18 collection represents those who are trapped in a continuous cycle. Describe the aesthetic behind the colors, fabrics and silhouettes used to convey this message.
We wanted to use use pop colors like red and royal blue, but also dark tones to contrast. Renowned LA is all about duality, and how 'good and bad' forces coexist.
Is it possible to escape the trap of cycles we blindly follow, especially within fashion?
I truly feel that people are capable of escaping cycles within fashion and everyday life as long as they use their mind and determination. The question you pose is something Renowned LA would transpose in a collection to force our clientele to consider the options.
Many famous music artists and public figures have been spotted sportin' Renowned LA collection pieces, thereby living up to the definition of the word 'renowned'. What have you learned from Renowned LA's emergence within the music industry?
Throughout this journey, I learned that music and fashion are synonymous . Musicians always love to be fashionable and exclusive which are two traits that describe Renowned LA. Musicians are the one of the main driving forces behind Renowned LA.
What types of emphasis in design can streetwear enthusiasts expect from Renowned LA's FW18 collection pieces?
Renowned LA will continue to create pieces that are in line with the current aesthetic. We will be introducing a lot of exclusive graphics, adding to a wider selection of pieces for fall wardrobe options. Our current collection is 13 pieces, and the next collection will have around 32 pieces. In essence, Renowned LA is bringing that heat!
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An explorer of men's fashion with inquisitive eyes, born and raised in Lakeview, Long Island. My inspiration comes from nature, city streets and the world wide web.
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