The evolution of streetwear clothing is a marvel within its own right from the youth to old alike participating in the ever changing fashion genre. Soft colors, comfortable fits, and an iconic wave logo highlight 16 year old streetwear designer and founder Tobi Odeyale's brand — Waves Supply Co. Tobi was born and raised in Staten Island, New York, but currently resides in Old Bridge, New Jersey where he operates the Waves Supply Co. Most teenagers his age are occupied with latest fashion trends seen at the mall or online, but look no further as Tobi creates a new wave of his own for streetwear enthusiasts everywhere that value individuality and creativity.
Jonathan Mckinnon: Describe Waves Supply Co., and what the name means.
Tobi Odeyale: Waves Supply Co. was founded in the middle of a history class in October 2015. Waves Supply Co. comes from the desire to be the wave, the center of the hype. Waves also means to make waves in your city and to inspire people in your city.
How did you develop your interest in streetwear fashion design?
My interest in streetwear fashion design developed gradually throughout my life. I gained interest by mainly studying rapper's fits at award shows. Buying clothes during my middle school years helped me develop the love and interest in fashion I have today.
Does Waves Supply Co. reflect your personal fashion taste? Can you describe your style?
Yes, when I design a piece in a collection I always ask myself, would I wear this? So yes, Waves Supply Co. reflects my personal fashion taste. My style basically consists of suede shoes, loafers, skinny jeans, oversized tees, joggers, gold chains, and coats.
What is your favorite part about being a streetwear fashion designer?
My favorite part about being a streetwear fashion designer is creating pieces of clothing that people like. The feeling is priceless. The thought of people liking and wearing clothes that I design is amazing. It's one of the best feelings in the world in my opinion.
What was your inspiration for your FW '16 collection?
I really admire the latest streetwear fashion trends. They inspire most of the pieces in my collections. For example, distressed clothing. Distressed clothing is a huge inspiration for my fall/winter collection. Colors such as khaki, white, and black have a huge influence.
Does each garment you make represent a specific message?
Yes, each piece represents a part of my mind and my emotion while designing that piece. With each collection I try to convey a simply message to the consumers.
What was your most memorable challenge in regard to your streetwear brand?
The most memorable challenge with my streetwear brand was creating a new collection with new designs and logos. It was very challenging because I was creating something totally new and unique and I wasn't sure how my customers might react.
How do you balance creativity with business?
I wouldn't necessarily call it a balance. I think creativity is more important than business. With creativity you can make dope products for the people. When you have dope products, the business will follow.
An explorer of men's fashion with inquisitive eyes, born and raised in Lakeview, Long Island. My inspiration comes from nature, city streets and the world wide web. Catch me in a local thrift/consignment store near you.
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