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Jonathan McKinnon, M.S.Ed, a man fueled by an insatiable curiosity and a burning passion for the intricate world of fashion, stands as a towering figure in the realm of thrift, reworked, and slow fashion.

Taj, House of Ra'oof & Jonathan, Men of Thrift

Through his pioneering work as the visionary founder of Men of Thrift, Jonathan has become a one-of-a-kind online resource to thrifters worldwide. Men of Thrift is an esteemed online magazine and sustainable supplier of vintage to contemporary men's and women's clothing, accessories, footwear, collectibles, and even designer label replacement parts.

With an unwavering dedication to his craft, Jonathan's relentless pursuit of knowledge has earned him the title of a "forever student." This unquenchable thirst for understanding the nuances of thrift, reworked, and slow fashion has become the driving force propelling him forward, bridging the gap between seemingly disparate modes of thought within the industry.

It is through his discerning eye for fashion that he skillfully showcases exemplary pieces, blending second-hand treasures with sustainable fabrics, thus empowering men and women to discover or create similar looks that tell a unique sartorial story.

The meteoric rise of Men of Thrift stands as a testament to Jonathan's commitment and unparalleled expertise. His remarkable achievements have not gone unnoticed, as he has garnered widespread acclaim from esteemed sources such as British GQ, Elle UK Magazine, and the prestigious "Best Online Thrift Stores" list curated by Moneypantry.com, among countless others.

With ongoing research and networking with second-hand distributors, collectors, and textile recyclers, Jonathan has diligently expanded the reach of his company's fashion and reuse networks.

Inspired by the bustling streets of New York City and the boundless possibilities of the digital realm, Jonathan firmly believes that mindfulness serves as the cornerstone of success in teaching, thrifting, designing, and creating captivating content.